PREDRAG PETROVIC
BELGRADE SERBIA
+381 69 2022 717
PREDRAG PETROVIC
BELGRADE SERBIA
+381 69 2022 717
OPTIMIZED ENGINE SEARCH: for NEAR ME with examples from marketing situations
"NEAR ME" OPTIMIZATION STRATEGY
Key Insights on Local SEO
I've found that 'near me' optimization, also known as local SEO, is about making sure businesses are easily found by local customers searching online. This involves using location-specific keywords and optimizing online presence to rank higher in local search results. It seems the main factors are how close a business is to the searcher, how relevant it is to their search, and its overall online reputation.
Balkan Search Landscape
My research indicates that Google is the dominant search engine in Serbia and its neighboring countries like Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia, holding a very large market share in each. This suggests that optimization efforts should primarily focus on Google's platform and guidelines across the region. Google Maps also appears to be a key map service in these areas.
Serbian Keyword Examples
I've gathered some examples of Serbian keywords used for local searches, such as 'best Serbian restaurant Belgrade' and 'traditional Serbian cuisine near me'. It's also important to consider using the Serbian equivalents of 'near me' and incorporating local language variations to effectively reach the target audience.
Next Steps in Research
I plan to further investigate the specific Serbian translation of 'near me' and common local search query patterns in Serbian. Additionally, I'll explore local online business directories in Serbia to understand their relevance for local SEO. This will help me build a more comprehensive understanding of the local optimization landscape.